An apology is seen as more effective when language that goes against gender stereotypes is used. Women delivering masculine-style apologies benefited from displaying higher assertiveness and competence. Men delivering apologies with feminine language enhanced their perceived benevolence or warmth.

An apology is seen as more effective when language that goes against gender stereotypes is used. Women delivering masculine-style apologies benefited from displaying higher assertiveness and competence. Men delivering apologies with feminine language enhanced their perceived benevolence or warmth.