Study examined the impact of voice assistant personalities (when a smart speaker sounds like us) on user engagement and decision-making and found that it affects how users process misinformation: 38% of the participants changed their minds from against to pro Covid-19 vaccines

Study examined the impact of voice assistant personalities (when a smart speaker sounds like us) on user engagement and decision-making and found that it affects how users process misinformation: 38% of the participants changed their minds from against to pro Covid-19 vaccines