Ultra-processed foods are not more appealing, new study finds. Results challenge assumption we eat highly processed foods because they are more desirable. Foods tasting more intense (mainly related to the level of sweetness and saltiness), were more liked and desired.

Ultra-processed foods are not more appealing, new study finds. Results challenge assumption we eat highly processed foods because they are more desirable. Foods tasting more intense (mainly related to the level of sweetness and saltiness), were more liked and desired.